CMO Conversations: HSBC’s Becky Moffat on the current economic outlook, humour and storytelling

Anna Hamill and Becky Moffat

The third in a four-part series interviewing CMOs.

Timestamps

02:14 – Navigating the current economic upheaval.04:36 – How are your customers responding to recent economic times?07:14 – Managing short term urgency with long-term objectives.09:15 – Client/agency relationships.11:39 – AI use cases.13:09 – Making the case internally for investing in marketing.15:38 – Innovations in the banking space.17:16 – Using humour and storytelling to differentiate your brand.20:53 – How to choose the right purpose driven initiatives?23:49 – Biggest challenge and opportunity facing marketers in the next 12 months....

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