The search for strategy's rightful place
Chris Stephenson, Head of Planning and Strategy APAC, PHD
Peach Natividad, Creative Lead, Google Philippines
In analysing the findings of WARC's 2020 Future of Strategy survey, there is no doubt that strategy has a future; the burning question is, does that lie inside advertising agencies or outside them?
Brands need strategists – so how can the strategy world respond?
Vicki Holgate, Chair, APG
Rob Campbell, Freelance Strategist, Former Head of Strategy EMEA, R/GA
Leo Rayman, CEO, Grey Consulting
According to research from consulting firm Gartner, marketers are prioritising brand strategy amid budget cuts driven...