- The amount of time spent consuming content has quadrupled during the COVID-19 pandemic, offering exciting new opportunities for entertainment platforms and advertisers.
- Consumers are increasingly prioritising trustworthy sources of information.
- During COVID-19, branded content which is entertaining and informative is a good option.
- COVID-19 has created a surge in news consumption across the world, and now traditional media is winning back doubters but they must reassess business models.
- Analysis of metadata can allow media owners to gain a much deeper understanding of individuals....
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