Case details
Brand: YouTube
Brand owner: Google
Main Agency: GroupM China
Put on the market: Taiwan
Delivery time: 2020/04/29 – 2020/06/30
Industry: Video site
Media channel: video platform
Budget: 315,000
Case summary
In January 2020, the new coronavirus swept the world. However, the 23 million people in Taiwan were united in one mind and prevented the further spread of the epidemic in time. Therefore, YouTube decided to launch the "#Thanks with me" campaign, based on YouTube's brand power, and the influence of YouTube creators, to send creative gratitude to the heroes...