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28 September 2021
Consumer packaged goods shopping behavior is normalizing, sometimes in new ways
Money & finance
Purchase behaviour
Shopper research & insight
US shopping in the consumer-packaged goods category is normalizing, with some COVID-19 trends – like buying ingredients to bake bread – declining, and others taking hold permanently.
Why it matters
The evidence is coming in, that – although COVID-19 is still very much with us – US buying behaviors are moving onto a new version of “normal.”
Takeaways
- Larger basket sizes, resulting from fewer weekly grocery shopping trips, have created an opportunity for brands to promote increased purchase quantity.
- There’s been a shift in top CPG categories as consumers return to pre-pandemic behaviors, like drinking outside of the home, and...
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