Twitter identifies six US consumer trends for the COVID-19 era and beyond

Stephen Whiteside

Twitter, the social network, drew on the analysis of several-billion US tweets to identify six trends that have grown more pronounced during the COVID-19 pandemic, and are likely to have long-term staying power.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

A broader sense of wellbeing, the expansion in creator culture and a desire for “everyday wonder” are among the US trends that have grown in strength during the COVID-19 pandemic – and will continue to be significant whenever the crisis finally reced

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