KFC: Colonel KI

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Campaign details

Brand: KFCBrand owner: Yum ChinaLead agency: MindshareContributing agencies: Riot Game, PentaQCountry: ChinaIndustry: Restaurants & takeawaysMedia channels: Gaming & in-game advertising, Mobile & apps, Sales promotionBudget: 1 - 3 million