Even though COVID is still here, CPG shopping behavior is normalizing

Examines regional and national changes in spending and shopping behavior over the course of the pandemic in the consumer packaged goods category.

This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more

It’s starting to look as though the new normal isn’t all that different from the old normal.

After a year and a half of ups and downs, consumer packaged goods brands want to know: what’s next? With the emergence of new virus variants and another round of tightening social restrictions, brands and retailers are again wondering if they are hea