How online games can help other entertainment brands to thrive

Discusses content partnerships between game and non-game entertainment brands.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

The gaming industry is thriving and thus a crucial player in global and local economies. The UK games industry provides 47,620 full-time equivalent jobs, contributing £2.87bn in GVA to the UK economy alone according to a 2018 British Film Institute r