This article is part of a Spotlight series on sustainability marketing in India. Read more
“I don’t want to protect the environment. I want to create a world where the environment doesn’t need protecting.”
If only we could live by this mantra! Each one of us matters, has a role to play and can make a difference. The key to understanding the future is sustainability and corporate India can play a pivotal role in embracing the values of sustainability.
The term sustainable development was first introduced by The Brundtland Report in 1987, which wrote that "Sustainable development is...