Campaign details
Brand: Nike Woman Brand owner: Nike Lead agency: Mindshare China Contributing agency: Wieden + Kennedy Market: China Industries: Sportswear Media channels: Outdoor, out-of-home, Word of mouth, influencers Budget: 10 - 20 million
Executive summary
Nike's relevance is declining in the booming female market. Despite the growth of this market, Nike believes that female athletes still face challenges and limitations, both in sport and in society. Specifically, at some point in their careers, femal
