Marketing to the senses: Asian sensory experiences

This article explains how marketing in Asia often uses metaphor to build a sensory and emotional experience, and asserts that sensory experience it rooted in local culture.

Marketing to the senses: Asian sensory experiences

Neil Gains TapestryWorks

The marketing and advertising world can learn much from Asia about how to market to the senses. But sensory experience is grounded in culture and so to find the right meaning, you must first understand the local context.

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