Hornbach: You Are Alive. Do You Remember?

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Campaign details

Brand/Sponsor: Hornbach

Title: You Are Alive. Do You Remember?

Campaign Cost: $5-10 million

Campaign Scope: standardized_format

Advertising Agency: HEIMAT, Berlin

Product Type: Brand Campaign

Campaign Start: 03/19/2016

Campaign Ends: 05/01/2016

Campaign Ran: Germany, Austria, Switzerland, Check Republic, Luxembourg, The Netherlands, Slovakia, Romania

Campaign Description: brand identity building

Campaign Summary

In today´s digital world, people easily forget about the analogue reality and haptic experiences. HORNBACH, as the quintessence of authentic, physical gardening experiences, wanted to remind the people of the satisfying experiences while working on a backyard project. Our...

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