Avon: Power Stay #VeioPraFicar

Cosmetics brand Avon increased sales in Brazil by proving the durability of its product through women’s sport.

Campaign details

Brand: AvonAdvertiser: Natura&CoAgencies: Wunderman Thompson São Paulo, Mutato São Paulo, Zeno São Paulo, i-Cherry CuritibaMarket: BrazilSector: Toiletries & Cosmetics

Executive summary

Lipsticks have been a symbol of empowerment and...