How to market effectively to parents and families

This article explores the demographic, socioeconomic, technological and attitudinal shifts that are fundamentally changing the nature of parenthood.

How to Market Effectively to Parents and Families

Hanna Chalmers Ipsos MORI

Jump to: Where to start | Essentials | Checklist | Case studies | Further reading

This article will help marketers to better connect and engage with the new generation of parents and families by drawing attention to the demographic and attitudinal shifts that are occurring in many markets. The impact of these changes shapes how ma

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