How to use cinema effectively in the media mix

This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

While the cinema experience – a darkened room, immersive sound and the biggest media screen – hasn't changed hugely in the past 100 years, the impact that

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