What we know about marketing to seniors

Explains how to effectively market to seniors, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.

Seniors have typically been considered as people aged over 50 and characterised as inactive, technology-naïve, thinking about death, impoverished and decrepit. While there are challenging realities resulting from the physical and cognitive changes associated...