Podcasts are becoming increasingly popular, and in turn are presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and looking for informative experiences that expand their knowledge. The convenience and flexibility of podcasts make the medium highly valued in the eye of consumers who are subsequently more receptive to the presence of brands and advertising. Podcasts offer intimacy through audio, and the opportunity for in-depth story telling.
Definition
Podcasts are downloadable digital audio files, generally released in a series of episodes that make up a show or collection. Also known as audio...