What we know about short-form video

Provides marketers with information and guidance about short-form video.

With younger consumers increasingly viewing short-form video content and social media on mobile devices, ad lengths are getting shorter. This trend is only set to continue with the growth of short-form video platforms. Short-form ads can be effective

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands