Benda Kogyo: "One Benda" project for continuous internal branding to mark the 50th anniversary

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

Advertiser: Benda Kogyo Co., Ltd. Agency: TOPPAN PRINTING CO., LTD. Country: China, Japan, South Korea, Thailand

Objectives

Summary(Project outline):

Benda Kogyo Co., Ltd. (headquarters: Kure City, Hiroshima) is a global corporation with offices in Korea, China and Thailand, and the world’s largest manufacturer of ring gears used in vehicles. In order to ensure a steady transition from a fam