Campaign details
Advertiser: Mars PetcareBrand: Pedigree PetfoodsAgency: Colenso BBDO AucklandCountry: New Zealand
Objectives
The objective for this work was to turn around a global brand in decline. But, perhaps more importantly for the long-term, it was also to test a whole new way of working, relying on one of our smallest markets to innovate, prototype and validate a scaleable solution for a big global challenge.
We'll come to our specific objectives, but first a bit of context.
The context
Gum disease is a nasty problem that affects four out of five dogs over three...