Orange: The Hammam Fighter

Orange, a telco provider, developed a campaign based on retro gaming to raise awareness and take-up of its 4G network by Tunisian youth.

Advertiser: Orange Brand: Orange Agency: FP7/Tunisia Country: Tunisia

Objectives

In a battle of speed, packages and bundles where all telecommunication brands' offerings are competitively matched, the telecommunications sector in Tunisia has become highly competitive and saturated. In this saturated telecom sector in Tunisia, tha