Varo: Democratized dollars

Varo, a financial services company, launched a campaign in the US after becoming America's first digital bank, targeting low-income earners who had been left behind by traditional banks.

Campaign details

Brand: VaroAgency: Serviceplan GermanyCountry: United States

Why is this work relevant for Creative Strategy?

For months, there has been a debate about the new face on the $20 note. In times of Black Lives Matter, the fall of the Capitol...