Cheerios: Moments of Good

Cheerios, a cereal brand, increased sales in Walmart by delighting customers with “Moments of Good” – in-store demos and surprises for shoppers.

Market background and context

General Mills was enjoying gains at Walmart
  • Cheerios, the cereal brand made by General Mills, is a long-time household staple and family favorite.
  • Following a five-year period when sales had remained largely flat, General Mills had seen its share grow in the ready-to-eat cereal segment at retailer Walmart.