Chromebook: It's Switching Time

Google Chromebook, a laptop brand, encouraged consumers to switch from using a Windows laptop to a Chromebook with its direct and humorous campaign It's Switching Time.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Launched in 2011, by 2017 Chromebook was still challenged by the binary choice people were making between Microsoft Windows and Apple iOS, too often dismissed as a 'lesser' contender. Following significant product improvements and increased popularit