Clustering halal food consumers: A Twitter sentiment analysis

The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.


In a highly connected and globalized world, "institutions other than the nation state are having a profound influence on markets and market behavior" (Kamarulzaman, Veeck, Mumuni, Luqmani, & Quraeshi, 2016, p. 400). In fact, opinions expressed in