DHSC / NHS Test and Trace: NHS Covid-19 App Launch – Saving lives with an app

The Department of Health and Social Care, NHS Test and Trace and HM Government, three bodies committed to reducing COVID-19 infections, launched a campaign in the UK to encourage people to download the NHS Track and Trace app.

Campaign details

Agency: MullenLowe Group UK Client: DHSC, NHS Test and Trace & HM Government Campaign Name: NHS Covid-19 App Launch: Saving lives with an app

Academic modelling demonstrated that app technology could help reduce Covid-19 infections - but public cynicism was threatening to derail the launch of the potentially life-saving Covid-19 app.