Campaign details
Agency: Ogilvy UKClient: Dove MasterbrandCampaign Name: How Dove found Beauty in the time of COVID.
When the pandemic hit, Dove committed itself to support healthcare workers around the world with products, equipment and donations.
Ogilvy's challenge was to honour healthcare heroes and stay true to Dove's platform of Real Beauty.
Strategy
Dove global commitment to support healthcare workers included donating personal care products and sanitiser to frontline staff, hospitals, governments and NGO initiatives, working in partnership with Direct Relief in the US to provide PPE, ventilators and medicines.
Beauty wasn't going to turn...