Coffee Mavens and the Global Search For the Ultimate Experience: Understanding the Usage and Attitudes Towards Coffee in Culturally Diverse Populations Around the Globe

This presentation reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends.

Coffee Mavens and the Global Search For the Ultimate Experience: Understanding the Usage and Attitudes Towards Coffee in Culturally Diverse Populations Around the Globe

Roberto Cappuccio and Peter KennyColmar Brunton, Australia

INTRODUCTION

Coffee is one of those unique products that fulfills both needs and wants.

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