Post COVID-19: A brand blueprint for the future

Beyond Research Italy, joined forces with insight agencies worldwide to develop global guidelines to empower brands in the post-COVID-19 age.

Introduction

As each of us has experienced in all parts of the globe, it is clear that after Covid-19 there will be no going back, for either consumers or companies, or more broadly, for our society as a whole.

Quite the opposite, in fact: we will see a...