What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward

Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior.

What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward

Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco and Enrique Guarin FeedBACK-Neurosketch Social Behavior and Consumer Neuroscience Laboratory, Colombia