What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward
Cristina Blanco, Carlos Velasco, Alejandro Salgado-Montejo and Enrique Guarin
Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior.
What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward
Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco and Enrique Guarin
FeedBACK-Neurosketch Social Behavior and Consumer Neuroscience Laboratory, Colombia
