- A new set of soft drivers and market pressures is already emerging.
- Physical stores for example will play a different, more distinct role for consumers, less and less about transactions, more about brand engagement.
- Lifestyle brands are contending with a new normal and must adapt quickly to remain relevant in a post COVID 19 market environment.
- Brand loyalty and heritage are the core assets for lifestyle brands especially during a period of economic slowdown or in time of crisis....
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