- With growing awareness of healthy living, there has been greater interest and consumption of hydration beverages due to its health positioning.
- Bottled water continues to dominate, while new product innovations in the form of flavours and specific health benefits have emerged.
- In 2018, hydration beverages in Southeast Asia amount to USD8.8 billion, taking up more than one-third of retail sales of soft drinks.
- Hydration beverages also recorded a 4% growth in 2018, which is attributed to growing concerns of diabetes as well as increasing health consciousness of consumers, shifting away from sugar-sweetened beverages....
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