Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

Last year, Princess Cruises – a sea-faring vacation brand owned by Carnival Corp. – introduced connected wearable devices for passengers on its digitally-enabled ships.

The 1.8-ounce OCEAN Medallion can be worn like a pendant, sportsband, or bracelet by travelers on any of Carnival’s five current “smart” vessels. Having originally been , the free gadget gives each customer who activates and wears it a unique digital ID, so they can fulfill a wide range of tasks via their smartphone or through on-ship portals, including: