With consumers benchmarking the experience offered by Netflix and Uber all the time, brands need to look beyond the immediate competition set in order to win them over, said Rajiv Bakshi, COO, revenue, of Indian broadcaster Zee Entertainment at the virtual Mint CX Summit 2021.
He explained: “New categories such as fintech, too, are lifting consumer benchmarks, making it imperative for brands to collect consumer insights to engage effectively with consumers.”
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