From offline to online: How the Plush brand made the move successfully

The Australian sofa brand Plush’s expansion into the online space has delivered amazing results, said its e-commerce head, Ash Mehta, who revealed how the company pulled it off at FUTR Asia 2021.

How can brick-and-mortar brands shift to the online space? This is a question many brands have been pondering, more so since the pandemic hit. On day one of FUTR Asia 2021, Ash Mehta, head of digital, e-commerce and CRM at Plush – a sofa brand based