Boots, the UK-headquartered health and beauty retailer, is a mainstay of the British high street. Founded in 1849, it must live with a set of associations which go deeper than the present moment in culture, but which also hold useful clues as to wher
How Boots develops strategy based on cultural analysis
Boots, the UK-headquartered health and beauty retailer, used a form of cultural analysis to understand emerging ideas of health to refine its brand.
