How TikTok is democratising creativity in India

Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all.

ByteDance-owned Chinese video-sharing platform TikTok is popular in over 150 markets in 75 languages and boasts a user base of 500 million, hitting the milestone in a matter of only a few years, three to be precise. It is one of the most downloaded apps...