IAB Europe head: GDPR also has a bright side for marketers

The General Data Privacy Regulation (GDPR) could offer a guide to the opportunities and threats that will face US marketers as privacy legislation takes shape.

Townsend Feehan, CEO of the Interactive Advertising Bureau (IAB) Europe, has stared deeply into the eyes of the General Data Privacy Regulation (GDPR).

And what she found startled a group of her American counterparts.

“GDPR, right now, is an opportunity,” Feehan told some 1,400 delegates at the 2019 Annual Leadership Meeting held by the Interactive Advertising Bureau based in the United States – an organization that is headquartered in New York,