FMCG major Nestlé acquired Gerber, a brand that specialises in baby food, and child nutrition tips and advice, in 2007. However, the company took another 13 years before it rolled out an e-commerce site for their offerings.
Minna Rhee, president and managing director of the BORN Group (the agency that works with Nestlé Gerber), and Víctor Clar, e-commerce head of product at Nestlé Gerber, discussed the thinking behind the site at the virtual Adobe Su
