Tenzing: how a small brand is thinking big

Tenzing Natural Energy is an energy drink with a different proposition from the big players in the market.

 Huib van Bockel, the founder of Tenzing, agrees with Professor Mark Ritson on many things but he has to take issue with the academic’s pronouncement during a recent webinar that “Capitalism isn’t fair and the big fucker fucks everyone else; small brands will stay small.”