The past, present and future of voice marketing

An exploration of the role of voice technology in marketing, and predictions of how brands may be able to exploit voice in the future.

One of the most surprising insights to emerge from WARC’s Marketer’s Toolkit 2020 report is the lack of focus among marketers on the issue of voice technology. Over two-thirds (69%) of advertisers told WARC they are “not prepared” for voice in any capacity; only 18% feel prepared for voice-optimised search.