Why marketplaces are e-commerce’s next frontier: insights from Douglas

German beauty retailer Douglas is two years into a significant shift to e-commerce, with its platform position setting it up to capture growth.

Douglas, the Germany-based beauty retailer, was vindicated in its pivot to e-commerce. It is now driving the company’s pan-European growth to the point of shifting the firm’s core competences.

Like most retailers, the pandemic was initially rough for Douglas. In the first nine months of the fiscal year (to June 2020), sales were down by 7.5%. Much of that decline was felt in its stores, for obvious reasons, and brick-and-mortar sales fell . In the third quarter alone, e-commerce sales were up by 70% year-over-year.