Zimmer Biomet turns VR into a powerful B2B marketing tool

Zimmer Biomet, the medical devices manufacturer, used virtual reality to promote a complex suite of products that healthcare professionals often found hard to understand.

Attempts to use virtual reality (VR) in sales and marketing often position this technology as a richer, more interactive version of the online experience – essentially replacing 2D with 3D in consumers' digital lives, whether it's for shopping