Campaign details
Agency: Agency IncClient: Exel CompositesCampaign Name: For forward thinkers, by forward thinkers
Exel Composites is the world's biggest fibreglass composite brand - but it had spent 60 years under the radar.
Revamping the brand as a global materials leader, without losing unique personality and core values, was the task.
Strategy
As the world's largest composites brand, Exel Composites' fiberglass solutions are used in everything from trains to turbines.
But it presented itself as a humble engineering partner, and evolving that perception was crucial.
It was time to reposition Exel as a pioneering global...