H.R. Owen: Brand refresh

This case study reveals how London's oldest luxury car dealership, H.R.Owen, successfully re-branded to create a visual identity befitting a luxury brand.

H.R. Owen: Brand refresh

Calling Brands

Executive summary

In the world of luxury, brand is king

Unfortunately for H.R. Owen, London's oldest luxury car dealership, their brand was being overshadowed by the car marques they sold. Following a turbulent time in the financial crisis, revenues fell (2009 — down 13% year on year) and profits fe