HS Awareness: Making the invisible visible

AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.

Campaign details

Brand: Hidradenitis Suppurativa Trust / Abbvie Pharmaceuticals Client: Hidradenitis Suppurativa Trust / Abbvie Pharmaceuticals Agency: Bartle Bogle Hegarty

Summary

This is case study about something which has the power to ruin someone's life, and how we helped to overcome it.