Kellogg's Rice Krispies Squares: The humble Krispies profitable transformation

Kelloggs' Rice Krispies Square is a confectionery product made from the Rice Krispies cereal and melted marshmallow, shaped into a bar.

Econometric modelling
Bread, cake, biscuits
Breakfast cereals
Online display
TV & Connected TV effectiveness
Belgium
France
Irish Republic
Italy
Luxembourg
Netherlands
Spain
United Kingdom
United States
Media data sources
Cross-media & multimedia effects

Kellogg's Rice Krispies Squares: The humble Krispies profitable transformation

Leo Burnett

Company profile

Leo Burnett launched in Dublin in 2002 and now work for many of the top marketing brands in the country, creating commercially effective campaigns across every marketing media.

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