Identifying Barriers of Mobile Marketing in the Agricultural Section: A Case Study in Iran

Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs.

Identifying Barriers of Mobile Marketing in the Agricultural Section: A Case Study in Iran

Maryam Omidi Najafabadi

Abstract:

Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs. In today's business marketplace, effective use and flow of information is t