Campaign details
Brand: John Lewis & PartnersAgency: adam&eveDDB
Summary
Mark Ritson has described the last decade of John Lewis' advertising as 'among the best and most effective work of the early 21st Century'.
This paper picks out 10 lessons we learned over the last 10 years.
The lessons are not just about what we did, but how we did it.
But the truth is there's nothing complicated about how we did it.
We simply over-committed to doing the simple things well, over the long term.
We used the power of insight, by finding...